| TIME |
TITLE |
SPEAKER |
DESCRIPTION |
VENUE |
INTERPRETATION |
| Day 1 (Friday April 9, 2010) : Social Game |
| 08:30 - 09:00 |
CHECK-IN & REGISTRATION |
| 09:00 - 09:02 |
Opener |
AV |
|
Grand Hall |
Y |
| 09:02 - 09:05 |
Opening Video |
Depicts development of China and world's social game in 2009, with promising outlook in 2010 |
Grand Hall |
Y |
| 09:05 - 09:15 |
Opening Speech #1 |
Sponsor Speech |
1. Celebrate the opening of CSGS 2010
2. Welcome local and global leaders of social game players and celebrate the achievements
3. Forward looking on trends of social game and SMM |
Grand Hall |
Y |
| 09:10 - 09:20 |
Opening Speech #2 |
Zili Ren
Co-founder & CEO, AppLeap Inc.
Akio TANAKA
Co-founder & Managing Director, Infinity Venture Partners |
1. Video: Social Media Makes a Better World
2. Mission and vision |
Grand Hall |
Y |
| 09:20 - 09:50 |
Keynote Speech:
China Social Game Annual Report 2010 |
Cecilia Shen
Chief Analyst, AppLeap Inc.
Yiqun Bo
Vice Secretary-General, Great Wall Club |
1. Analysis based on open platform environment and status quo of development
2. Analysis on application
3. Analysis on users
4. Application developers group
5. Analysis on business model
6. Analysis on brands and advertisers |
Grand Hall |
Y |
| 09:50 - 11:10 |
Keynote Panel Session #1:
Social Media Changes the World |
1. MySpace: Lai Wei, CEO of MySpace.cn
2. Google: Sha-Mayn Teh, Engineering Manager & OpenSocial Evangelist
3. RenRen/OPI: Derek Shen, VP of BD
4. Tencent: Songtao Lin, Qzone Deputy GM
5. 360quan: Dan Brody, CEO
6. Comsenz: Kevin Dai, CEO
6. 51: Jinqiang Wang, Deputy GM of 51 Home
☆Moderator: Zili Ren, Founder & CEO, AppLeap Inc. |
Topics:
1. Please describe your platform status quo, key metrics and vision. Describe the most popular app in 2009
2. Compared with Facebook, domestic platforms are far behind in terms of sheer transparency and openness. How do you think about it? Any agenda to make your platform as open and successful as Facebook is today
3. What's the ratio for rev-split between platforms and developers?
4. What is the prospect of IGA in China? How does SNS bring in new marketing opportunity? |
Grand Hall |
Y |
| 11:10 - 12:30 |
Keynote Panel Session #2:
Delight Users through Social Games |
1. RockYou: Jia Shen, President & Co-founder
2. Playdom: John Pleasants, CEO
3. Playfish: Are Mack Grown, VP & GM China
4. 6 Waves: Arthur Chow, COO
5. 5 Minutes: Season Xu, COO
6. Rekoo: Patrick Liu, CEO
7. PopCap: Giordano Contestabile, APAC Senior Director of BD
☆Moderator：Akio Tanaka, Co-founder & Managing Director, IVP |
Topics:
1. Brief intro of the company/yourself.
2. What is the most successful app of your company last year? How was the idea born and implemented?
3. What is the revenue of last year? How do you break it down into in-game advertisement (IGA), virtual goods? What is your expected income in 2010?
4. How do you see the industry evolvement vs. revolution and competition?
5. Tips for Chinese developers going into foreign markets? Any hints on game promo? |
Grand Hall |
Y |
| 12:30 - 13:30 |
Lunch Break |
| 13:30 - 14:50 |
RockYou Sponsor Track (A1):
Social Game Developer - Rising Star of Tomorrow |
1. RockYou: Jia Shen, President & Co-founder
2. MySpace.com: US Tech Lead
3. Boyaa: David Zhang, CEO
4. Ismole: Edwin Chen, CEO
5. Scoreloop: Josh Pak, VP of BD
☆Moderator: Zili Ren, Founder & CEO of AppLeap Inc. |
1. RockYou Presentation by Jia Shen (15 mins)
2. Panel discussion topics:
- What are the promotion secrets on Facebook and MySpace?
- What should China developers do to succeed on Facebook and other overseas platforms?
- What is the future trend of social game development?
- What do you think of copycat/clone? |
Conference Room #1 |
Y |
Track B1:
Funding for Social Game |
1. Matrix Partners: Harry Man, Partner
2. Lightspeed: James Mi, Managing Director
3. Walden Int'l: Bill Li,
Managing Director
4. Benchmark: Jonathan Toe, VP
5. NEA: Ding'an Fei, Senior Associate
6. Qiming Ventures: Hans Tung,Partner
☆Moderator: Binsen Tang, CEO of E-Lex
|
Topics:
1. Do's and Donts for developers looking for funding
2. What is the end game for social game development?
3. What is your exit strategy?
4. What are the challengs to scale for a developer?
5. Will Cross platform/device games rule tomorrow? |
Conference Room #2 |
N |
| 14:50 - 15:00 |
Tea Break #1 |
| 15:00 - 16:20 |
Track A2:
Social Game Boom in Japan |
1. GREE: Yoshikazu Tanaka, CEO
2. DeNA: Isao Moriyasu, COO
3. Geisya Tokyo Entertainment: Taisei Tanaka, Founder & CEO
4. ORSO: Yoshichika Sakamoto, Founder & CEO
5. Unoh: Shintaro Yamada, Founder & CEO
☆Moderator: Akio Tanaka, Co-founder & Managing Director, IVP |
Topics:
1. Presentation by DeNA
2. Presentation by Gree
3. Panel discussion |
Conference Room #1 |
Y |
Track B2:
Fast Track Your Social Media Marketing (SMM) Success
|
1. Renren: Vivian Luo, Senior Manager for Platform
2. Buzzinate: Yan Lee, CEO
3. Playdom: Sean Phinney, VP of BD
4. M&C SAATCHI-i: Chang He, China GM
5. AppSNS: Wayland Zhang, CEO
☆Moderator: Zili Ren, Founder & CEO, AppLeap Inc. |
1. Playdom presentation by John Pleasants (15 mins)
2. Panel discussion topics:
- Do's and Dont's when developers make branded apps for advertisers
- How do advertisers use social platforms and maximize marketing gain?
- How could platform provide marketing to one/accurate targeting?
- WOM that effective in SNS?
- What are new components in your digital marketing plan in the context of social media emergance |
Conference Room #2 |
N |
| 16:20 - 16:30 |
Tea Break #2 |
| 16:30 - 17:50 |
Track A3:
Social Game across the Border |
1. United Fun Traders, Evgeny Kosolapov, CEO
2. Q Entertainment: Shuji Utsumi, CEO
3. sayclub.com: Jin Ho Hur, CEO
4. Kontagent : Albert Lai, CEO
5. Watercooler: Kevin Chou, CEO
☆Moderator: Season Xu, COO of 5 Minutes |
1. Russian Social Media Overview by Evgeny Kosolapov (15 mins)
2. Panel discussion topics:
- Why farming game becomes a global phenomenon?
- What is your product strategy if going overseas?
- What is the best practice to monetize your game?
- Issues by working with payment service providers |
Conference Room #1 |
N |
ChinaNetCloud Sponsor Track (B3):
Social Game in Cloud |
1. ChinaNetCloud: Steve Mushero, CEO
2. Amazon Web Services: Simone Brunozzi, Asia Pacific Evangelist
3. Joyent: Ju Zhang, Chief Representative of China
4. FastWeb: Edward Liu, CEO
5. ChinaCache: Product Director, Hao Yu
☆Moderator: Edwin Chen, CEO of Ismole |
1. ChinaNetCloud Presentation by Steve Mushero (15 mins)
2. Panel discussion topics:
- Why is cloud computing important for social games?
- How do you see the impact of social game boom on IDC/CDN?
- What is the best way to deploy cross device for developers? |
Conference Room #2 |
N |
| 18:00 |
Day 1 Finish |