Kevin Chou:Kabam计划三年内成为上市公司

2010-09-29

   如果你玩社交游戏,即使不是社交媒体圈内人士,也该听说过一个名字——Kabam。Kabam在今天8月由原公司WaterCooler转型而成,是Facebook游戏《亚瑟王国》的制造商,曾获得Betfair和Canaan Partners两轮总额950万美元的风险投资。该公司于今年5月在北京开设一间工作室。前不久又正式对外宣称收购同业公司WonderHill。随着亚洲社交游戏市场的不断壮大,Kabam也瞄准了中国市场,来中国寻找合适的人才。

    行业内对于Kabam下一步的方向及策略充满诸多猜测,AppLeap于10月28日对Kabam现任CEO周凯文进行了邮件采访,针对现在全球社交游戏行业关注的问题提出疑问,并整理采访稿如下。

     AppLeap:做投资人那么久,是什么样的吸引力,使您决定加入游戏行业?当您进入这个行业以后,又遇到哪些跟以前不一样的难题么?

     周凯文:开始做风险投资,是因为我想投资那些可以改变整个产业的创新公司,并与他们共同奋斗。四年前,我和另外三名有编程美工背景、拥有同样激情的年轻人合作,创立Kabam。从那时起,Kabam就不断发展壮大,并逐渐成为一家世界级的公司。目前,我们在全球拥有超过200名员工,希望成为社交游戏领域的暴雪。

     AppLeap:Kabam现在多大规模?发展速度有多快?

     周凯文:公司一直高速增长。我们在美国加州红木城和旧金山、中国北京以及德国萨尔布吕肯拥有超过200名员工,计划继续扩大公司规模,提高游戏制作能力,到2011年,我想会是现在的3倍。

     AppLeap:能谈谈你们游戏的表现吗?比如MAU, DAU和转化率?

     周凯文:目前,我们的游戏加起来一共有1,100万月活跃用户和超过100万的日活跃用户。

     AppLeap:已经有很多公司决定使用Facebook Credits作为唯一的货币,或者是正在逐渐转化的过程,Kabam如何看待这个情况,将会采取哪些进一步的行动?你觉得这种情况对于社交游戏行业的影响是什么?

     周凯文:我们尚未开始使用Facebook Credits,但已和Facebook在洽谈此事。该方案尚不成熟,我们正与Facebook一起商定最佳合作方式。我们尝试与多平台合作,其中包括将Kabam.com打造为游戏门户网站,利用这个平台,给客户提供最好的服务。

     AppLeap:Kabam除了在美国设有总部和分公司外,还在中国设有office,这是否说明贵公司很看好亚洲及中国市场?作为CEO,你如何定位Kabam在游戏领域的地位?Kabam将来的发展方向是什么样的?

     周凯文:我们的北京办事处将成为国际战略的重要组成部分,我们也在亚洲地区继续寻找潜在的收购目标和战略合作伙伴。北京工作室增长很快,12月初我们将搬到是目前办公室面积三倍的新地点。接下来的几年里,我们将在中国设立跨地区、多城市的多个工作室,员工总数将可能超过美国员工。

     AppLeap:很多媒体及专家推测,明年社交游戏领域将迎来新一波收购浪潮,您对这种说法有什么见解?Kabam将如何面对这样的局面?

     周凯文:我们的快速增长有一部分是靠收购完成。我们最近宣布收购旧金山社交游戏开发商Wonderhill,带来一块非常匹配的业务,包括强大的工程和美工团队,一款成功的策略型游戏Dragons of Atlantis,以及我们位于德国的第一个欧洲办事处。

     总的来说,我们正在努力打造下一代社交游戏,类似于暴雪在PC游戏上建立的产品模式。下一代游戏公司将建立在免费增值的商业模式,加上游戏内容在技术发行层面的创新。我们在基础设施、团队、人才以及开发工具上花费巨额投资,以打造品质优秀、引人入胜的游戏。如果我们打算很快将公司卖掉,我们就不会做今天这些投资。未来三年,我们计划成为一家上市公司。

 

 

AppLeap: You've been working a long time as an investor, so how do you become an founder of a social gaming company?

Kevin Chou: I became a venture investor because I wanted to invest in and work with disruptive, industry-changing companies.  Four years ago, I formed Kabam when I had the opportunity to work with three other individuals with backgrounds in engineering and design that shared the same passion.  We started Kabam to create a world-class company and have grown the business substantially since then, now employing over 200 people across the world to build the next Blizzard of social gaming.

 

AppLeap: How big is your company? And how fast are you growing?

Kevin Chou: We are seeing tremendous growth. We have over 200 employees across Redwood City and San Francisco, California, Beijing, China and Saarbrucken, Germany. We're planning on growing the company and production capabilities significantly in 2011, probably by over 3x.

 

AppLeap: Could you share some metrics around your games including MAU, DAU, conversion, etc.?

Kevin Chou: Our games currently generate 11 million MAU and over 1 million DAU. 

 

AppLeap: We noticed many social game developers have switched to Facebook Credits as the sole payment method for virtual currency and virtual goods. What will Kabam do? And how this will affect on Kabam?

Kevin Chou: We are not yet using Facebook Credits, but are in discussions with Facebook about it.  The program is still early, and we're working with Facebook to determine the best way to work together going forward.  We're working with many game platforms, including building out Kabam.com as a gaming portal, and investing in platforms that allow us to serve our customers the best.

 

AppLeap: You set up a China office outside the US. Do you see China and APAC as the next growth region? What's your plan for Kabam in the near future?

Kevin Chou: Our Beijing offices will be an important part of our international strategy as we continuing to look at potential acquisition targets and strategic partners throughout Asia.  We have outgrown our current Beijing offices and, in December, we will be moving into a new space that is triple the current size.  Over the next few years, we could see multiple studios in multiple cities in China and across the region with a workforce that could exceed the US workforce.

 

AppLeap: Lots of buzz these days is around M&A in social gaming. What’s your take? Are you going to stay private, being acquired or go public down the road?

Kevin Chou: Part of our aggressive growth is via M&A.  We recently announced the acquisition of San Francisco social game developer, Wonderhill, which gives us a fantastic and complimentary business, including a strong engineering and art team, a new strategy title, Dragons of Atlantis, and our first European offices in Germany.  

Overall, we're trying to build next generation social games, akin to how Blizzard built a dominant gaming portfolio in PC gaming.  The next generation gaming companies will be built in the cloud, with a free-to-play business model, and innovate on the technology delivery of gaming content.  We're making huge investments in the infrastructure, team, talent, and tools to build high quality, deeply engaging games. If we were getting ready to sell the company quickly, we wouldn't be making these investments today.  In three years, our plan is to become a public company.

阅读:21178次 评论:0

最新专访明星

杨梦云

Crystal Fountain

负责人

杨梦云:聚焦儿童及女性虚拟应用商业价值...

2010-08-22

杨梦云是Crystal Fountain虚拟应用分析组织负责人。杨梦云所带领的Crystal Fountain虚拟应用和虚拟世界分析小组在中国地区拥有良好的口碑和影响力,并在儿童、女性虚拟应用、虚拟世界领域分析和

用户登录
用户注册,只需10秒钟。

我已阅读并接受用户协议。*